Tuesday, September 20, 2011

Lone Star Beer - Best Band Around - Dallas

Lone Star Beer has also tapped us (See what I did there?) to put on an entire music series & competition. LaGrange will be hosting 20 bands over the course of 10 weeks in a music series. Then Lone Star Beer will poll it's facebook mob to see which band they like the most. The winning band will win an entire weekend worth of studio time, including an audio engineer and top-notch gear.

If this works out, we are pitching to take this concept on the road. Featuring local bands is rewarding, good exposure and just plain fun. We've been shown more appreciation than we deserve, if it weren't for Lone Star Beer, we couldn't bring exposure to these amazing local acts.

Forest Lane Cruise II - Electric Boogaloo!

The moment we finished our last Forest Lane Cruise we knew we would be doing this a couple of times a year. We are still working with Lone Star Beer and have attracted a few new sponsors for this event.

The first show we had around 3,000 people (according to the Dallas Observer) and if we simply match that last number, we'll be happy as hell. But we suspect it's going to only get larger.

Monday, June 27, 2011

Forest Lane Cruise Recap

Another great event!

No way! Did we just do that? Yes we did and it was incredible. For one night we all made Forest Lane rumble and roar even better than the good old days. Don't know about you guys, but back then we'd have to fill the oil and check the gas - now we're older but with nicer running toys.

For those of you not in the know, In the '60s, '70s, and '80s, Dallas had its own personal version of American Graffiti on Forest Lane in North Dallas: a place for teens to cruise, show off their car, sneak a beer, maybe get lucky in love.As with all good times, the cops eventually shut it down.

Those who were there during its heyday have reached middle age -- just about the time nostalgia starts to kick in. 7Deadly Group was tapped to put on this event by Lone Star Beer and it blew up beyond all of our expectations. We hadn't cruised Forest Lane (properly) in 25 years, but there were many more who hadn't been down the lane in up to 45 years! So people came from as far away as Fort Lauderdale Florida to come play on the Lane.

A reporter from the Dallas Observer estimated over 1,000 cars and 3,500 people! All we know was there were a lot of folks having a good time around some amazing rides.

Our friend Scotty Mankoff pulled his camera out of retirement and took some amazing shots HERE.

A really nice slideshow from the Dallas Observer is HERE.

We got a lot of really positive feedback from the event, but this facebook comment really warmed our hearts. We were so proud to have brought shared memories to another generation.

The Dallas Observer gave us much love all the links are here:

Pegasus News

Wednesday, April 27, 2011

Ready to Cruise Forest Lane!

From 1968-1989 cruising Forest Lane was the right of passage for every Dallas teen.

“Dear Parents Of Dallas: Your Teenagers Are Out Hot-Rodding, Drinking Beer, And Flirting On Forest Lane Every Friday Night!” screamed the Texas Monthly headline, followed by the telling first line “Just like you used to”  For one night June 4th 2011 we’re stepping back on time to get together on Forest Lane, hang out, swap stories and enjoy tunes from back in the day.

Brought to you by the 7Deadly Group, the brains behind the annual Rockers vs. Mods event in Dallas. Rockers vs Mods has grown exponentially each year with 2011’s 5th Annual boasting 400+ bikes, 20 sponsors and too many spectators to count. This event sprung out of a sincere appreciation for those days cruising on Forest Lane and interest has far surpassed anything we could have imagined. With a solid 21 year run of North Dallas folks running wild on Forest Lane, there is an enormous group of people who want to relive those great memories.

Get your cars tuned up and your girls decked out! RSVP on our facebook invite so we can see who's coming!

Wednesday, January 12, 2011

7Deadly Group: Superbowl Fixer For Hire

February 6, 2011 Superbowl XVL is coming to North Texas.

7 Deadly Group is a marketing firm specializing in Adult Club Marketing, Event Marketing, Spirits, Gaming & Tobacco. As a result of our specialization; we know the underbelly of Dallas/Fort Worth better than anyone in around; we are professional; we have office space and are available to assistance in the following capacities:
  • Adult Club Fixer - if VIP's are in town and looking to go to an topless club we're the go to for the discreet access at the best places in Dallas and Fort Worth. We do not have any allegiance to any clubs in town so 7Deadly Group will make every effort to cut the best deal at the best places and meet any requirements for you and your guests.

  • Event Assistance - if you have an event in town and need:
    – creative help (last minute banners, flyers or ads)
    – select event attendees (beautiful women)
    – street teams
    – bands

  • We have 16 years of experience in marketing. Our event marketing experience includes live venue promotion to art gallery openings to motorcycle rallies and everything in between. Check out our portfolio and contact us if you need some locals helping with VIP arrangements or with your Superbowl XVL event.

Mark Roberts
vice president
ph: 214.699.1545
fx: 214.889.3100

Wednesday, January 5, 2011

Vice Squad Agency is Now 7Deadly Group

Dallas, Texas (January 5, 2011) – Canadian-based VICE Magazine, which regards itself as the DIY/Punk Rock antithesis to the traditional news outlets contacted us several weeks ago about our use of the Vice Squad Agency name. To be accurate, this DIY/Punk Rock organization sicced trademark attorneys on the Vice Squad Agency claiming trademark infringement and dilution of their brand. The trademarks consist of only the word VICE and do not include “Squad”. One trademark is in the area of advertising, marketing, publicity & promotion, but has more to do with being a record label and does not cover our area of specialization (Gaming, Alchohol, Tobacco & Adult Products).

Most recently VICE cut a deal with MTV to air VICE Guide To Everything which is no doubt the impetus for the lawyers’ letters. Attorneys we consulted on our behalf claimed we had a solid legal claim to our name if we wanted to go to court. Agency management gave the matter a lot of serious thought and decided the money would be better spent on other frivolities–like making payroll and rent.

Vice President and New Business Director David Marett states: “The agency has a lot of projects in the works right now and we simply don’t have time to screw with posers and lawsuits. We specialize in vice-related products and services and the name 7Deadly Group accurately conveys and defines our position in the market."

According to Vice President and Chief Creative Director, Mark Roberts “Vice Magazine’s lawyers ‘strongly suggested’ we get legal representation but my theory is it takes two to fuck or fight. We gave it serious thought and decided to leave them with their hollow victory – I mean trademark attorneys aren’t very punk rock. My only regret is that ‘vice’ is a salaciously wonderful word and I have come to feel they do not deserve it’s sole possession – but I guess might makes right."

We are still the first (and only)!
Whether we are Vice Squad Agency or 7Deadly Group we are the only agency specializing in Gaming, Alcohol, Tobacco & Adult Products. This agency was the first to recognize vice as a genre of advertising and are continually striving improve our ability to deliver ingenious creative solutions to these types of businesses.

Here are some facts:
Gambling expenditures in the United States remain the highest in the world, with leisure dollars fueling a $60-billion industry.

The Distilled Spirits Council of the United States (DISCUS) claims U.S. revenue to spirits makers reached $18.7 billion in 2009.

7.4 billion gallons of beer were consumed in the U.S. in 2005.

The sex-toy market brings in between $8 billion and $12 billion each year in the U.S.

Tattooing in the U.S. is an estimated $2.3 billion industry.

Adult films are estimated to be generating $750 million to $1 billion per year in revenue.

The future:
The 7Deadly Group, formerly Vice Squad Agency is pitching yet-to-be-announced national accounts, doing project work for some local businesses (Rahr Brewing & Zorlac Skateboards) and we are making plans to open a full-service office in New York and a satellite office in Las Vegas in 2011.